Why Windows Phone Deserves Your Attention

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Three Reasons Why Windows Phone Deserves Your Attention

Windows Phone cannot boast of large media and customer attention; it’s very easy to overlook and it lags behind today’s leaders in Android and iOS market. Microsoft has been busy promoting Surface 2 to compete with Apple Air, so Windows Phone got somewhat lost in the background. However, there are a number of reasons why this smartphone platform deserves your attention, and let’s see why.

In terms of mobile applications, Android and iOS dominate the market while Microsoft is almost next to invisible behind its powerful rivals. Nevertheless, there are several reasons why you should consider this device.

Powerful Hardware

Microsoft needed to attract attention and show some cool hardware to welcome developers to offer more applications compatible with Windows Phone. In this aspect, recent Microsoft’s investment in Nokia makes sense. For example, Nokia Lumia 1020 boasts of outstanding reviews thanks to its 41 megapixel camera. Recently, Laptop magazine gave Windows phone a “game changer award 2013,” partly thanks to the camera and the resolution, which allows Windows phone to take pictures “some of the best ever taken by a smartphone.” It turns out even professional photographers use Windows Phones and Nokia Lumia 1020 to take pictures achieving amazing results.

Applications

The situation with applications for Windows Phone seems to be improving. Browse through the Windows Phone store and you will notice that some of the major and necessary applications do not come from original developers. For example, there is no Gmail by Google, nor YouTube, Dropbox, Google maps, Pinterest, or Yahoo mail. No wonder because Google and Apple aren’t interested in boosting Windows Phone store sales.

However, Microsoft is encouraging some of the serious developers to create Windows Phone compatible applications. For example, Intuit already offers its Mint application for personal accounting for Windows Phone, just like Twitter started offering its Vine and Facebook launched Windows Phone compatible Instagram. Even Google launched a GPS application Waze.

Windows Phone store will continue to provide more quality applications to go with its slick hardware. What we really hope is for Windows Phone store not to make the same mistake as Google Play did when it started accepting applications without reviewing them, their privacy, security and access intentions, as well as potential breaches to security they can bring.

Microsoft Is Expanding Its Reach

Strategy Analytics released its smartphone report on October 31, saying that Android is the market’s leader in the mobile OS platform world, with its global market share of 81.3%. It was an amazing rise from 75% last year. Apple iOS, with 13.4% market share, follows. However, its market share last year was 15.6%.

As for Windows Phone, “its shipments grew by 178% annually in the third quarter of 2013 and is currently the world’s fastest-growing major smartphone platform,” says the report.

If you’re considering a new smartphone acquisition, do not disregard Windows Phone. It may not be the leader of the market, but cool hardware and the immense potential for the Microsoft on the smartphone market may make it a powerful rival to Android and iOS smartphones.