AppNation event took place last week, and the resulting comments from major participants state that mobile apps revolutionize technology in a way that is difficult to overestimate.
Mobile community is the ever growing population of the savvy and entrepreneurial developers and users, and it is growing fast. Facebook services boost the process, and help developers find their target audience and reap more benefits than ever. The number of consumers that prefer mobile shopping on their Android and iOS devices is increasingly spectacular.
The pace of mobile applications industry growth has “not been seen since the Industrial Revolution,” CEO Simon Khalaf of Flurry said. Flurry is an application analytics firm that dedicates its activity to tracking worldwide Android and iOS devices and applications that are loaded on an hourly basis.
“It’s Black Friday every hour,” Mr. Khalaf says.
The mobile app revolution is said to have begun only a few years ago, and currently it’s only gaining momentum, mainly due to the messaging apps, such as WhatsApp and the likes. The mobile messaging applications gain popularity and subscribers beating the major wireless carriers all around the world, even in the United States. Messaging apps are projected to gain 1.5 billion users next year. As a result, messaging apps are a golden mine for advertisers of digital and electronic goods.
Services for mobile developers are evolving, as well. Facebook has a platform that allows developers create mobile apps almost on the go. Facebook feeds then display these apps as ‘suggested’ and target a specific audience. When users download a suggested application while they are logged in with their Facebook accounts, the purchase fields are filled in automatically.
An even bigger discrepancy between mobile web usage against applications usage is evident: 87% of activity on mobile devices such as smartphones, iPhones, iPads and tablets are spent in applications while only 13% is spent on the mobile web.
Mobile companies either have to compete with wearables, or adopt the approach and develop wearable gadgets by themselves. Currently, wearable gadgets are not a threat to the smartphones, more like an extension or expansion for a smartphone or tablet. However, developers now strive to create applications that would run on wearables, and bring them even more profit.
It is worth mentioning that the mobile applications market is no longer a US prerogative; China and other countries with fast technological pace overtake the market.