Android is the market leader in almost all countries but Japan; there is no doubt about that. Apple targets the world’ s largest and fastest growing market in China, and Windows Phone is slowly crawling its way out of the outsiders’ bench to hit the low-end segment, says Kantar Worldpanel ComTech research.
Blackberry Sales Shrinking
Blackberry is bravely marching on despite its death spiral in the U.S., China, Spain and Japan. It still holds positions in the UK, but the sales share fell to 0.8% in just three months, even though the market grows with more devices coming out on the arena.
Blackberry’s share in the above-mentioned countries rushes to the zero level, with only less than a 0.01% left so that the report states it’s a zero. Blackberry stated its intention to abandon the smartphone market and focus on its corporate clients, but the process is happening faster than we anticipated.
BlackBerry’s troubles, as the media have them recorded, began with the company’s much publicized attempts at selling itself to a private equity group. The following attempt at raising $1bn as the company fired its recently appointed chief executive Thorsten Heins did not add positive points to the company’s sales points.
It seems like the evident fall in consumer demand urges BlackBerry to leave the smartphone market, not its intention to focus on corporate clients. Kantar reports that even Windows Phone outsells BlackBerry in every market, despite the fact that it launched Z30 handset that has been preordered by German government as a counter-action to NSA snooping revelations.
Android remains the leader, with some countries like Spain consuming as much as 90.1%, even more than ‘urban China’ where Android made 78.1% of sales.
Good News for Apple
Japan is a worldwide exception with iPhone in a leading position with 61.1% market share, and Android with 36.2%. iPhone sales show strong data in Great Britain, Germany, Italy, Pain and France. However, iPhone sales tend to be seasonal while Android has a steady leading position and strong upward trend.
Despite the reported slow sales of iPhone 5C, it made some success with the broader audience than its more expensive siblings. ‘In the U.S, the biggest demand for these mid-end models is coming from lower income households, ‘ says Dominic Sunnebo, strategic insight director at Katnar.
‘The good news for Apple is that this wider appeal is attracting significant switching from competitors,’ says Sunnebo. Almost half of 5C users have switched to iPhone from other brands, such as Samsung and LG. The average iPhone 5C user is older than 38 years and has an annual income of $49.000.
Windows Phone on the Rise
Microsoft’s Windows Phone has finally established itself on the market with a good standing; it even outsold BlackBerry. It also outsold iPhone in Italy and showed good results in Spain. Windows Phone has a stable 10.2% in major European markets, having almost doubled the share since last year.
‘Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets,’ says Sunnebo.